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Irn-Bru soft drink has created the first ever limited edition glass in its 107 year history which will be available in Scotland, in a £2,000,000 consumer promotion campaign, starting on Monday 28 July 2008.

The campaign will support Scottish retailers with Irn-Bru’s biggest sales driving activity of the summer which will include TV, PR, Radio, Press and on-line activity. Irn-Bru is growing at a phenomenal 7% value year on year and is the fastest selling flavoured carbonate brand in impulse.

The consumer promotion in store is' Buy two x 2 liter bottles of Irn-Bru Regular or Diet and get a free Irn-Brun Glass.' The promotion will be available in both the Multiple Grocery and the Independent Retail trade across Scotland. To help retailers capitalise on this limited edition opportunity each glass comes in its own special display box which will be merchandise in high visibility promotional trays in store.

On-trade outlets will also receive stocks of the Irn-Bru glasses to create the ‘perfect serve’ of Irn-Bru for their customers.

In another first for Irn-Bru two special 10 second TV adverts have been produced to create awareness of the Irn-Bru glass and the promotional offer in store. The advert will run on ITV and Channel 4 in Scotland from 27 July to mid August 2008. In classic Irn-Bru style the voice over of the advert has been written entirely in prose inspired by the Victorian era’s legendary ‘worst ever poet in Scotland’, William McGonagall.

Adrian Troy Barrs Head of Marketing said: "We are very excited about the availability of the first ever iconic Irn-Bru glass. Irn-Bru is Scotland’s favourite soft drink and its consumers have a very special relationship with it so we have no doubt that the appeal of the glass will be massive and it will be a must have and much sought after collectors item in Scotland."

The Irn-Bru glass design has been created not only to reflect the brand’s iconic and traditional heritage though its sturdy, masculine structure but its ergonomic shape will also make it easy to grip and comfortable to hold. Additionally the embossed areas at the top and the bottom of the glass mirror the same features to be found on the iconic 750ml returnable glass bottle which will create a sense of nostalgia and brand recognition with Irn-Bru consumers.