- Nov 14, 2024
- 1 min read
English television presenter James May has unveiled a new addition to his gin brand, James Gin.
The latest offering, JG 05 California Dreamgin’, is a vegan gin infused with girolle mushrooms and patchouli, reflecting May's experiences in California and the state’s cultural influences.
California Dreamgin’ is distilled at Downton Distillery and has an ABV of 40%. This new flavour marks a is the first of May's creations to receive certification from the Vegan Society.
The gin aims to appeal to consumers seeking plant-based options while offering a unique taste profile that combines earthy and fruity notes.
Hugh Anderson, the distiller at Downton Distillery, describes the gin as a “true umami gin,” highlighting the combination of girolle mushrooms, which provide light fruity and peppery notes, alongside the earthy essence of patchouli.
The infusion of oregano further enhances the herbal characteristics, balancing the citrus elements derived from coriander and lemon peel.
The James Gin range includes Asian Parsnip, American Mustard and London Drizzle – each inspired by different cultural or sensory experiences.
As the trend towards plant-based products continues to grow, California Dreamgin’ could position itself well within the evolving landscape of the food and beverage industry, catering to consumers who prioritise ethical sourcing alongside unique flavour experiences.
