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Vieluce’s new 75cl black tinted bottle is encrusted with a variety of luxurious gemstones and claims to help consumers to create the ultimate dining experience for occasions such as Valentine’s Day.

The core Fillico range uses frosted glass bottles with gold paint and Swarovski crystal accents. A classic 1 litre bottle is priced at around $100. For about double the price, consumers can buy the King and Queen options within the range that have added gold wings along with a gold or silver crown to the bottle.

Vieluce is marketing the water as originating from Beverly Hills in California but links to the glitzy, showbiz US city appear tenuous since the product is rooted in Japan.

Then again, Beverley Hills is home to a competing super premium brand covered in Swarovski crystals called Bling H2O, a brand familiar to most readers as also staking a claim to being one of the world’s most luxurious bottled waters.