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JDE Peet's has completed the acquisition of Brazilian coffee and tea company Maratá for an undisclosed amount. Maratá's coffee and tea business primarily operates in the northern region of Brazil, featuring its brands Café Maratá and Chá Maratá. The acquisition enhances JDE's current lineup of brands primarily sold in the southern regions of Brazil. It also boosts the company's size and national coverage in the country, which JDE describes as a market with "compelling prospects for both volume and value growth". Fabien Simon, CEO of JDE, commented: “We are delighted to welcome Maratá’s coffee and tea organisation to JDE Peet’s. Maratá’s portfolio and geographical presence are highly complementary to our existing franchise in Brazil. Together, we will serve more cups across a full range of price points and product offerings while expanding our regional presence in Brazil, one of the world’s largest coffee markets.” José Augusto Vieira, founder of JAV Group, added: “I am very proud of the strong and successful coffee and tea platform we have built, and I am very pleased that by joining JDE Peet’s, the world’s leading pure-play coffee & tea company, we have secured the long-term development and success of this great business".