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Kellogg's adds new Rice Krispies Multigrain shapes flavour

Kellogg’s is expanding its Rice Krispies Multigrain shapes cereal range with the launch of a new Honey flavour. The new children’s cereal will join its existing Rice Krispies Multigrain Shapes Strawberry & Apple and Original flavours. Rice Krispies Multigrain Shapes Honey is non-HFSS and is high in fibre. Lejla Damon, Kellogg’s shopper marketing manager, said: ‘‘Rice Krispies is an iconic brand and we wanted to update our range of Rice Krispies Multigrain Shapes to offer families a broader range of non-HFSS children’s cereals.’’ Consumers can find the Honey-flavoured cereal in Sainsbury's and Co-op stores in the UK for an RRP of £2.99. It will roll out into other major supermarkets over the coming months.

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