The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Kellogg’s has announced the launch of new limited-edition Hazelnut Choc Flavour Coco Pops in the UK. The new cereal – which is free from artificial colours and flavours – will be available for one year only. According to Kellogg’s, the new Coco Pops variant turns milk chocolatey hazelnut-flavoured. The launch follows the release of limited-edition Strawberry & White Choc Flavour Coco Pops last year. In 2018, Kellogg’s reduced sugar in its original Coco Pops by 40% to help British consumers make healthier breakfast choices. The company claims that the new Hazelnut Choc Flavour Coco Pops contain 30% less sugar than other chocolate-flavoured toasted rice cereals. Sophie Daniels, brand manager at Kellogg’s, said: “We are so excited to bring out a new limited-edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do”. “We know that our fans enjoy eating their Coco Pops with hazelnut milk alternatives, so we’re hoping this new Hazelnut Choc flavour is a hit.’’ Kellogg’s Hazelnut Choc Flavour Coco Pops are launching into Asda and Iceland this week before rolling out to other major supermarkets.