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Lauren Ford

Lauren Ford

11 March 2022

Kellogg's unveils hot cross bun flavoured cereal

Kellogg's unveils hot cross bun flavoured cereal

Kellogg's has launched a limited-edition hot cross bun flavoured wheat cereal, released in time for the Easter season. The cereal consists of crunchy wheat shells, a combination of dried fruit, a hint of cinnamon, ginger and spices, and complete with candied lemon peel. The new release is high in fibre and low in salt and saturated fats. Kirsty Smith, food designer at Kellogg’s, commented: "In order to get the perfect flavour, we sampled a number of hot cross buns to help us understand what made certain ones so good. We then took our hot cross bun expertise and applied it to our cereal. The filling in the crunchy casing all comes together to deliver that famous Easter taste." Hot Cross Bun Flavour Wheats will be available in Sainsbury’s and Asda from next week for an RRP of £1.80 per pack.

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