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American dairy company Kemps has launched two new milk products: Kemps Plus Healthy Lifestyle and Kemps Plus Healthy Kids, containing the MEG-3 EPA/DHA ingredient from Ocean Nutrition Canada (ONC). Kemps is said to be the first company to launch a fresh milk product in North America containing the healthy food ingredient, and has placed the MEG-3 logo on the packaging so consumers are aware that the product contains Omega-3 from fish oil.

The two new milks each contain 32mg of MEG-3 per 236ml serving. Each serving of Kemps Plus Healthy Lifestyle also contains 50% more calcium than regular 1% milks, whereas each serving of Kemps Plus Healthy Kids contains 50% more calcium than regular 2% milks and is an excellent source of vitamin C.

Kemps Vice President of Marketing Rachel Kyllo said: “Kemps Plus delivers relevant and unique new benefits to the milk category in the Upper Midwest. We are pleased to be partnering with Ocean Nutrition to deliver important new benefits to our consumers.”

ONC Executive Vice President of Marketing Ian Lucas added: “Omega-3 EPA and DHA are known as cradle-to-grave nutrients because they are so vital to overall good health, whether you are 1 or 101. Even though Omega-3 EPA and DHA have so many health benefits, many people are not getting enough of it in their diet. Ocean Nutrition is excited to partner with a premium dairy brand such as Kemps Plus.”