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FoodBev Media

9 November 2023

Kestrel Foods debuts gluten-free granola line

Kestrel Foods debuts gluten-free granola line

Kestrel Foods has debuted a new range of gluten-free granola, called Just Live a Little. Just Live a Little is available in four flavours: Maple and toasted pecan granola; Raspberry, coconut and cashew granola; Cocoa and hazelnut granola; and peanut butter and apple granola. According to the company, Just Live a Little was established with the aim of providing a healthier breakfast choice. The gluten-free range also promotes good gut health, containing no added refined sugars. Bronagh Clarke, Kestrel Foods' marketing director, said: “There are over 4 million consumers in the UK who are actively choosing to reduce or avoid gluten in their diet for many reasons. Sometimes, the choices are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and with low nutritional quality.” “We believe better food makes you feel better, so we only use wholegrain, gluten-free oats, mixed with fruit, nuts and seeds and finished with a generous dollop of nut butter for a creamy taste. Everything is batch-baked at our own gluten-free facility in County Armagh.” Just Live a Little is available at Tesco and Spar stores, with availability at additional retailers in the upcoming year, for £4. In April 2022, Krestel Foods acquired the Just Live a Little brand for an undisclosed sum. A spokesperson for Krestel Foods told FoodBev: " is a completely new brand in essence. The only thing that is the same is the name, which was a name we acquired and are using. No other assets. The proposition has been changed, the branding, all the recipes are different, new website. We are treating it as a new brand."

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