Northern Irish food manufacturer Kestrel Foods has announced the acquisition of non-HFSS granola brand, Just Live a Little Granola.
The brand will join Kestrel Foods’ existing offering, which includes the Forest Feast and Acti-Snack brands as well as private label services, “to continue its growth within the plant-based arena”. Additionally, the deal is expected to enable Kestrel Foods to deliver healthier products across more categories.
Founded in 2012, Just Live a Little Granola – which has listings in Waitrose, Ocado and Tesco NI – offers a range of non-HFSS granola, such as Whole Almond Granola, Low Sugar Coconut & Chia Granola and Bramley Apple & Cinnamon Granola.
Michael Hall, owner and MD of Kestrel Foods, said: “The acquisition of the Just Live a Little brand is aligned to our ambition of creating an innovative snacking and granola business with a strong portfolio of brands, brilliant products, and world-class capability. We are delighted to have the opportunity to build on the legacy of the Just Live a Little brand for wholesome artisan granola and snacks.”
The terms of the transaction were not disclosed.
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