Kraft Dinner enters ramen category with new cheese-based range

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Kraft Dinner is expanding beyond mac and cheese with the launch of KD Ramen, a new range bringing the brand’s cheese flavour to the ramen category.

The range will launch exclusively in Canada this July across grocery, convenience and big-box retailers. It will be available in three varieties: Cheesy Ramen, Extra Cheesy and Extra Spicy.

Cheesy Ramen combines KD’s cheese flavour with savoury ramen notes, umami and a mild spice. Extra Cheesy offers a milder option with more cheese flavour, while Extra Spicy adds a higher level of heat balanced with the brand’s cheese sauce.

KD said the new products are made with the same real Canadian cheddar cheese used in its original mac and cheese. The launch comes as ramen continues to grow in popularity among Canadian consumers, with cheese-based ramen also gaining traction.

Kelly Fleming, chief marketing officer for Kraft Heinz Canada, said: “For generations, Canadians have turned to KD for comfort, craveability, and unmistakable cheesy flavour. With KD Ramen, we’re bringing that iconic KD cheesiness to an entirely new aisle and occasion. It's a bold new way for Canadians to experience the flavour they know and love.”