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Kraft Natural Cheese is expanding into the lactose-free dairy segment with the launch of a new product line designed to meet growing consumer demand for digestive-friendly cheese options without sacrificing taste or functionality.
The new range includes Lactose-Free Mild Cheddar Shredded Cheese, Lactose-Free Mozzarella Shredded Cheese and Lactose-Free Mozzarella String Cheese, with all products made from real dairy and formulated to contain 0g of lactose.
The launch comes as manufacturers across the dairy industry continue to invest in products targeting consumers with dietary sensitivities and wellness-focused purchasing habits, particularly within the fast-growing lactose-free category.
Dhriti Batra, director of Kraft Natural Cheese at Lactalis Heritage Dairy, said: “As consumer needs continue to evolve, we are focused on delivering products that make it easier for more people to enjoy the foods they love. Our Lactose-Free shreds and string cheese bring the same trusted taste and quality that Kraft Natural Cheese is known for, but now in a way that fits seamlessly into more lifestyles and everyday routines.”
According to the company, the products are made using added lactase, an enzyme commonly used in lactose-free dairy products to break down lactose while maintaining the flavour and texture associated with traditional cheese.
The shredded cheese products are packaged in resealable pouches and positioned for use across a range of meal occasions, including pasta dishes, wraps, salads and baked potatoes. The mozzarella string cheese format is targeted at the snacking segment, with 12 individually wrapped portions per bag.
The new lactose-free line is now available at select national retailers across the US, with wider distribution planned in the coming months.
Lactalis USA, which oversees the Kraft Natural Cheese business under licence, has increasingly focused on innovation across functional and speciality dairy categories as consumer demand shifts toward products supporting digestive health, convenience and protein-rich snacking.
The move also reflects broader momentum in the lactose-free dairy sector, where brands are seeking to attract consumers looking for accessible alternatives that still deliver traditional dairy taste and performance.