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FoodBev Media
21 June 2023
Kraft unveils new "buffalo style" dressing
Kraft Real Mayo has entered the spicy category with the launch of its new Buffalo Style Dressing. Kraft Mayo Buffalo Style Dressing is a tangy, creamy new offering that delivers a spicy burst of flavour. It is made with cayenne pepper puree, butter, vinegar and features a “velvety smooth” texture. The brand is also releasing “Buffalo Balm”, an on-the-go balm tube filled with the new Buffalo Style Dressing, as part of the launch. “As our fans know well, when you are obsessed with a flavor, you never leave your house without it,” said Frances Sabatier, brand manager, Kraft Real Mayo, at the Kraft Heinz Company. “As the Mayo brand for Mayo freaks, Kraft Real Mayo is proud to champion our fans' individuality through our products and how our fans enjoy them. Buffalo Balm lets mayo freaks boldly bring our new Buffalo Style Dressing everywhere – it packs easily, flavours food quickly, and like our fans, stands out unapologetically.” Buffalo Balm is available exclusively on Amazon for $14.99, while supplies last. It comes with a bottle of Kraft Mayo Buffalo Style Dressing, reusable balm tube, a custom bottle spout attachment and instructions.