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Lactalis Nestlé debuts Milkybar Gold créme dessert

Lactalis Nestlé Chilled Desserts UK has expanded its desserts range, with Milkybar Gold White Chocolate Caramel Crème dessert. Building on its existing range of ‘gold chocolate’, the dessert is said to be the first HFSS compliant crème dessert to market in the UK chilled desserts category. The dessert offers consumers the taste of Milkybar Gold confectionery, in a creamy white chocolate and caramel flavour, at 91 calories per pot. Milkybar Gold White Chocolate Caramel Crème dessert is available in 2x65g at Tesco stores in the UK for an RRP of £1.50. Christopher Pihoué, marketing manager at Lactalis Nestlé Chilled Desserts UK, says: “Milkybar Gold White Chocolate Caramel Crème dessert has a unique flavour offering that we know will appeal to consumers”. He added: “The dessert is positioned as the perfect treat for any time of the day and evening and with the calorie count, and HFSS compliance, brings a real USP in the chilled desserts aisle. We are confident that this new launch will capitalise on the trend towards gold chocolate product launches while attracting Milkybar confectionery fans to the chilled aisle.” Milkybar Gold White Chocolate Caramel Crème Dessert 4x65g will also be available from July.


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