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Under its Président brand, Lactalis UK & Ireland has launched a new premium brie, Président Extra Creamy Brie. The innovation boasts an ‘extra deep oval shape,’ and is made using a special recipe, resulting in an extra creamy brie even when served cold and “even creamier when baked”. The new product was developed to appeal to consumers looking for an authentic French Brie with an indulgent texture. It provides a mild and creamy taste and has special melting properties, which, combined with its extra depth, are said to enhance its flavour and mouthfeel when served hot. Héloïse Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, said: ‘’Our latest launch...taps into new usage occasions...with its versatility in hot and cold dishes. We are especially proud of this recipe that melts perfectly for an extra-creamy indulgence when baked.” She continued: “Président Extra Creamy Brie will also appeal to consumers looking for everyday pleasures amidst ongoing cost pressures...Président Extra Creamy Brie offers an affordable yet luxurious option for at home consumption with friends and family.” Président Extra Creamy Brie is available now in select UK retailers for an RRP of £2.95. You might also be interested in: