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Lavazza and Paris Baguette partner on new coffee blend

Lavazza has partnered with French bakery café Paris Baguette to introduce a new coffee blend. The blend, which is Paris Baguette's first-ever packaged coffee available for in-café purchase, is a whole bean coffee offering. It is made with RFA-certified, sustainably grown, 100% Arabica beans. The Arabica Coffee blend offers a rich flavour containing sweet, chocolate undertones. Eric Galkin, VP and head of supply chain at Paris Baguette, said: "We are excited to deepen our partnership with Lavazza, a brand synonymous with excellence in the coffee industry. This collaboration represents a natural progression of our shared commitment to quality ingredients and innovation. Our customers can now enjoy the elevated and delicious flavours of Paris Baguette and Lavazza at home with a coffee blend that harmoniously complements our diverse menu of freshly baked pastries, cakes, and more." Jonathan Lehr, marketing director for Lavazza North America, added: "At Lavazza, we are proud to join forces with Paris Baguette to introduce the Paris Baguette Blend, crafted by Lavazza. This collaboration not only introduces a remarkable coffee blend to the market but also serves as a testament to our shared values and the belief that businesses can make a positive difference in the world." The blend is available for purchase at participating US Paris Baguette locations.

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