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Lay's introduces new Kettle Cooked Ruffles in 'All Dressed' flavour

PepsiCo's Lay's is introducing Kettle Cooked Ruffles All Dressed flavoured potato chips, which feature a mix of ketchup, barbecue sauce, sour cream and onion, and salt and vinegar. The Ruffles All Dressed potato chip flavour first launched in the US in 2015 before leaving shelves in 2021. This summer, Lay's is launching a fusion between its Kettle Cooked and Ruffles in a chip that offers a tangy, savoury and sweet flavour experience. "Lay's is the authority in flavour innovation, with groundbreaking flavours found in the Lay's Flavour Swap program among those leading the charge in bringing joy to our fans," said Tina Mahal, senior vice president of marketing, Frito-Lay North America. "With Lay's Kettle Cooked Ruffles All Dressed flavoured potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us – bringing back Ruffles All Dressed – while adding a fresh spin with Lay's Kettle Cooked." Along with the new flavour, Lay's is reprising some favourites from Flavor Swap's past to bring joy to the ultimate snackers, including Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch, Lay’s Wavy Funyuns Onion. Starting this month, the four Flavor Swap flavours will be available at retailers in the US. Lay's Lay's Kettle Cooked Ruffles All Dressed will be available in 8 oz and 2.5 oz bags.

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