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Marks & Spencer has introduced a new seedless grape brand in a grab-and-go pot format, designed to bring greater convenience and differentiation to the fresh produce category.
Tiqi is available exclusively at M&S stores nationwide and has been developed to combine a distinctive flavour profile with a portable packaging format aimed at on-the-go snacking.
The seedless grapes are described as sweet, juicy and crunchy, with a layered flavour profile that the brand says can deliver different tasting notes to individual consumers.
Tiqi was developed in vineyards in Bakersfield, California, through the Grapa Global Breeding Programme. The variety has been selected for its flavour, texture and crunch, with the resulting product positioned as an alternative to more traditional grape offerings.
The grapes are packed in a purpose-designed pot format intended to provide a convenient single-serve option while differentiating the product on shelf.
Ghenadie Coroi, buyer at Marks & Spencer, said: “As a grape fan, I am super excited to be part of this amazing project, bringing to life something new, disruptive and, more importantly, an amazing product: Tiqi. It’s hard to express the flavour, and we had many interesting debates on flavour profile while eventually agreeing that the only way to get it is by trying it!”
The launch was preceded by live sampling sessions with UK consumers, with the brand reporting that 100% of sampled shoppers said they liked the product.
The sampling also generated a Net Promoter Score of 63, while 84% of participants said they would purchase Tiqi in future.
“Crunchy” was the most frequently used descriptor among those surveyed, cited by 37% of tasters.
The launch reflects efforts within fresh produce to introduce new varieties and formats that can create additional excitement around everyday fruit, while catering to demand for convenient snacking options.
Tiqi is now available in the fresh produce aisle at selected M&S stores and is sold exclusively through the retailer.
