Made Uncommon doubles market share with acquisition of Seed & Bean, Love Cocoa and H!p

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Made Uncommon, the parent company behind Coco Chocolatier, Up-Up and Otherly Oatm*lk, has announced the acquisition of three ethical chocolate brands: Seed & Bean, Love Cocoa and H!p.

The acquisitions will double the company’s market share and position it as a powerhouse in the premium, sustainable chocolate sector.

Founder of Coco Chocolatier and CEO of Made Uncommon, Calum Haggerty, said: “This isn’t about consolidation, it’s about curation. We’re assembling the most exciting brands in chocolate and gifting, giving each one the platform and creative freedom to thrive, while building a group that is far greater than the sum of its parts.”

The integration of Love Cocoa and its plant-based sister brand H!p Chocolate, both founded by James Cadbury, alongside Seed & Bean, marks a key milestone in Made Uncommon’s growth strategy.

“By supporting chocolate crafted closer to its source, we’re shortening the supply chain, improving transparency and ensuring that more benefit stays within cocoa-growing communities,” Haggerty added.

With a portfolio that now includes seven brands, Made Uncommon is well-positioned to expand its domestic and international presence from its base near Edinburgh.

The sum of the three acquisitions was not disclosed.