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Mars adds new flavour to Orbit gum portfolio

Mars has added a new flavour to its Orbit chewing gum line with the launch of White Sweet Mint. The White Sweet Mint flavour features a crunchy exterior and chewy centre. According to the company, the new flavour aims to deliver a "stronger, brighter and whiter smile". Maria Urista, vice president at Mars Wrigley, said: "We know consumers can be self-conscious about their smiles, so we hope that Orbit White Sweet Mint can help give everyone an extra boost of confidence and inspire moments of everyday happiness in 2024". Our soft chew format is a fan favourite, and we're excited to deliver this beloved flavour as part of our Orbit White lineup to keep everyone feeling their best." Orbit White Sweet Mint is available in a 40-count bottle at retailers nationwide.

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