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Mars Wrigley has appointed Alejandro Pinillos as the new vice-president of marketing for Europe, CIS and Turkey. Pinillos joins the company after serving as senior VP for the snacks category at PepsiCo in Europe since July 2011. With a background in FMCG (fast-moving consumer goods) and marketing, the new VP will build on the Mars Wrigley brands across Europe, CIS and Turkey. Marc Carena, regional president for Mars Wrigley commented: “Alejandro is a hugely welcomed addition to the regional team here at Mars Wrigley. He brings with him extensive marketing and industry experience, insights from across international markets, and a proven record of delivering commercial excellence.” He added: “As our Marketing strategy and presence continues to build across the region, I am confident that we are in good hands with Alejandro’s innovative approach and fresh mindset - I can’t wait for us to start working together.” In preparation for his move to Mars Wrigley, Alejandro has relocated from Switzerland to London with his family. “I’m excited to be joining Mars Wrigley, an organisation which already has such a strong marketing legacy, beloved portfolio of household brands, and reputation for being driven by a core set of business principles. It’s a great time to be joining the team, and I can’t wait to continue driving the industry-leading Marketing strategy across the brand portfolio,” Pinillos stated.