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Mars Chocolate Drinks & Treats has expanded its frozen treats portfolio with the launch of Maltesers Ice Cream bars. Maltesers Ice Cream bar combines soft malt flavoured ice cream, scattered with mini Maltesers honeycomb pieces, covered in a smooth milk chocolate. Michelle Frost, general manager at Mars Chocolate Drinks & Treats, said: “Our range of branded ice cream bars has continued to grow in popularity, particularly sold as take-home multipacks. It is our most popular format, and coupled with the popularity of the Maltesers brand, we see a great opportunity to appeal to ice cream and confectionery fans alike with the launch of Maltesers Ice Cream bar!” The new ice cream bars are available to purchase in major UK retailers now, for an RRP of £2.50 per four pack.