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Mars is presenting its “most innovative and decadent” Valentine’s Day line-up this year in the US, including the launch of a new dark chocolate and strawberry bar under its Dove brand. The brand-new seasonal treat combines rich dark chocolate with a sweet strawberry-flavoured swirl, described by the confectionery giant as an “on-trend flavour innovation that is sure to delight fans”. Tim LeBel, president of sales at Mars Wrigley, pointed out that data has revealed Dove to be the company’s top brand for Valentine’s Day, and that chocolate strawberry was the flavour most desired by consumers. He added: “Whether gifting chocolate and candy to others, or treating yourself, we've crafted a line-up of fun and delicious offerings to celebrate the season. Valentine's Day is a special occasion to create moments of happiness with friends and loved ones – like with our new Dove Promises Dark Chocolate & Strawberry Swirl.” An array of limited-edition Valentine’s-themed treats from Mars include Dove Milk & Dark Chocolate Hearts, M&M’s Novelty Heart Topper and Lifesavers Wild Berry Gummies.