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Mars Chocolate Drinks and Treats has revealed a new addition to its ice cream sharing tub range, with the launch of its Milky Way ice cream. The new variant is said to be the first time that the Milky Way brand has been developed into a tub format. In this new variant, Milky Way’s light nougat flavour is combined with vanilla ice cream and chocolate sauce swirls and is 90 calories per serving. The ice cream will also be the first HSFF-compliant offering from the Mars ice cream range. Milky Way is the fourth brand to join the Mars range of ice cream tubs, following the launches of Mars, Snickers and Maltesers. Michelle Frost, general manager at Mars Chocolate Drinks and Treats said: “Introducing Milky Way Ice Cream Tub to our ice cream portfolio not only offers consumers the trusted taste of one of our most iconic brands but also provides a lower calorie alternative for those seeking a lighter ice cream treat.” The Milky Way ice cream tub will be available in convenience and wholesale channels from May.