The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Mars Wrigley is releasing a new addition to its Twix lineup with the introduction of Twix Cookie Dough flavour. The new release combines the classic Twix cookie bar with a cookie dough flavoured layer, sprinkled with chocolate cookie bits and coated with milk chocolate. Michelle Deignan, Mars Wrigley senior brand director, said: "Mars is thrilled to announce Twix Cookie Dough as our newest flavour innovation. Twix Cookie Dough is the perfect mashup of two fan favourites – our classic Twix bar and the nostalgic flavours of cookie dough – all wrapped into one." The bar will be available in single-size format (1.36oz per bar), share size format (2.72oz per bar) and a minis stand-up pouch (9.7oz per pouch). The official release of the new variant is scheduled for December but Mars has announced that the brand will be giving away 1,000 exclusive first-taste samples to consumers on 21 June. Fans can sign up to claim on the Twix website.