The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Monster Energy has unveiled its latest product, Rehab Monster Green Tea, expanding its portfolio of non-carbonated beverages aimed at health-conscious consumers seeking hydration and recovery solutions.
The new drink combines the invigorating properties of green tea with essential electrolytes and vitamins, positioning itself as a versatile option for those leading active lifestyles.
Rehab Monster Green Tea is designed to cater to a growing market segment that values both energy and wellness. Each 16oz can contains 160 mg of caffeine, 15 calories and less than 5g of sugar, making it a low-calorie alternative in the competitive energy drink landscape.
The drink is infused with electrolytes, including sodium, potassium, calcium and magnesium, alongside vitamins B3, B5, B6 and B12, targeting consumers who prioritise replenishment after physical activity.
Dan McHugh, chief marketing officer at Monster Energy, said: “With the launch of Rehab Monster Green Tea, we're introducing an exciting new flavour that supports hydration, replenishment and energy, all with the clean, invigorating taste of green tea.”
The introduction of Rehab Monster Green Tea aligns with broader trends in the beverage industry, where functional drinks that offer health benefits are gaining traction.
According to market research, the global functional beverage market is projected to reach $208 billion by 2026, driven by consumer demand for products that promote wellness and recovery.
Monster Energy’s latest offering is available in five flavours, including Rehab Monster Tea + Lemonade, Rehab Monster Peach Tea, Rehab Monster Wild Berry Tea and Rehab Monster Strawberry Lemonade.
The product aims to appeal to a diverse consumer base, from athletes to casual drinkers looking for a refreshing alternative to traditional energy drinks.
Rehab Monster Green Tea is now available nationwide in the US in grocery retailers and convenience stores, reflecting Monster Energy's commitment to expanding its market presence in the functional beverage space.
#Monster #energydrink #US #newproduct #functionalbeverage