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Monster Energy has launched a new flavour energy drink to its Reserve line, Kiwi Strawberry – a fruity citrus blend. The Monster Reserve line offers premium flavour at a regular price point, with full flavour profiles and 160mg of caffeine. Dan McHugh, chief marketing officer at Monster Energy said: "We're extremely excited to launch our brand-new Kiwi Strawberry Monster Reserve flavour. With Monster Reserve our goal is to create a lineup of premium energy beverages with the best flavour profiles in the industry. The Kiwi Strawberry flavour brings our signature Monster punch to a classic and tropical fruity mixture that everyone has come to love." The Kiwi Strawberry variant is the fourth flavour in the company’s Reserve portfolio and follows Monster Energy’s launch of Orange Dreamsicle in December last year, a creamy orange sherbert flavour energy drink. The Reserve portfolio launched in the US in 2021 with two flavours, White Pineapple and Watermelon. In January, Monster announced the launch of a new sugar-free version of its flagship Monster Energy Green drink, which contains 160mg of caffeine but with zero sugar content.