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9 January 2023

Monster Energy unveils flagship flavour in sugar-free format

Monster Energy unveils flagship flavour in sugar-free format

Monster Energy has announced the launch of a new sugar-free version of the original Monster Energy Green drink. With 160mg of caffeine, Monster Energy Zero Sugar boosts mental performance and focus and helps fight fatigue. "Consumers have been asking for years when we would release a sugar-free version of the OG Monster," said Dan McHugh, Monster Energy CMO. "But we didn't want to do it until we had the formula just right — and we believe we have nailed it." He continued: "We are very proud of our existing sugar-free Monster Energy Ultra line and all of its incredible innovative flavours. But we were long overdue for a zero-sugar version of our flagship flavour." The new sugar-free format is set to launch in the first quarter of 2023.

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