top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
  • Jul 5, 2024
  • 2 min read

Morrisons has announced a partnership with Sea Forest, an environmental technology company, to reduce greenhouse gas emissions from beef cattle.


Sea Forest will supply its SeaFeedTM exclusively to Myton Food Group, Morrisons’ manufacturing arm. This aims to accelerate the introduction of lower carbon beef products like mince, burgers, steaks and joints at Morrisons. Pending approval, these products could be available by 2026.


This initiative supports Morrisons' goal to achieve net zero agriculture emissions from its directly supplied farms by 2030. The project is part of a broader research effort with Queen's University Belfast, investigating the use of seaweed to reduce methane emissions in cattle.


Sea Forest has worked with Australian burger chain Grill’d to introduce a beef burger from grass-fed black Angus cattle that produces 67% less methane. According to Morrisons, including SeaFeedTM in just 0.5% of the animals’ diet reduces methane production without affecting the taste or quality of the beef.


Sophie Throup, technical and sustainability director at Myton Food Group for Morrisons, said: “As British farming's biggest direct customer, we are well placed to support the farmers we work with and help them farm more sustainably. This partnership supports our ambition to have net zero agriculture emissions by 2030."


“Having our own livestock experts with direct relationships with farmers enables us to make changes quickly, meaning that once our trial is complete and we have approvals in place, we can develop our lower carbon beef products and help support the drive to lower emissions from cattle.”


Sam Elsom, CEO of Sea Forest, commented: “Distributing our methane-busting solution to one of the most respected retailers and food producers in the UK to reduce livestock methane emissions is a tremendous milestone for Sea Forest. SeaFeedTM has the potential to sustainably feed the planet while tackling one of the most challenging pieces of the climate puzzle."


"Our trials with beef, dairy and wool producers across Australia and New Zealand have demonstrated excellent results, and we are delighted to partner with Morrisons to make a meaningful impact on climate change at an international scale.”


Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Chinova Bioworks MPU | Feb 2026
Valio MPU | Apr-Sept 2026
Metpack MPU | Apr 2026
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Rafaela Sousa

Rafaela Sousa

5 July 2024

Morrisons partners with Sea Forest to cut methane emissions from beef cattle

Morrisons has announced a partnership with Sea Forest, an environmental technology company, to reduce greenhouse gas emissions from beef cattle.


Sea Forest will supply its SeaFeedTM exclusively to Myton Food Group, Morrisons’ manufacturing arm. This aims to accelerate the introduction of lower carbon beef products like mince, burgers, steaks and joints at Morrisons. Pending approval, these products could be available by 2026.


This initiative supports Morrisons' goal to achieve net zero agriculture emissions from its directly supplied farms by 2030. The project is part of a broader research effort with Queen's University Belfast, investigating the use of seaweed to reduce methane emissions in cattle.


Sea Forest has worked with Australian burger chain Grill’d to introduce a beef burger from grass-fed black Angus cattle that produces 67% less methane. According to Morrisons, including SeaFeedTM in just 0.5% of the animals’ diet reduces methane production without affecting the taste or quality of the beef.


Sophie Throup, technical and sustainability director at Myton Food Group for Morrisons, said: “As British farming's biggest direct customer, we are well placed to support the farmers we work with and help them farm more sustainably. This partnership supports our ambition to have net zero agriculture emissions by 2030."


“Having our own livestock experts with direct relationships with farmers enables us to make changes quickly, meaning that once our trial is complete and we have approvals in place, we can develop our lower carbon beef products and help support the drive to lower emissions from cattle.”


Sam Elsom, CEO of Sea Forest, commented: “Distributing our methane-busting solution to one of the most respected retailers and food producers in the UK to reduce livestock methane emissions is a tremendous milestone for Sea Forest. SeaFeedTM has the potential to sustainably feed the planet while tackling one of the most challenging pieces of the climate puzzle."


"Our trials with beef, dairy and wool producers across Australia and New Zealand have demonstrated excellent results, and we are delighted to partner with Morrisons to make a meaningful impact on climate change at an international scale.”


#Morrisons #SeaForest

Related posts
Italian competition watchdog hits snacks ‘cartel’ with €23.3m fine

Italian competition watchdog hits snacks ‘cartel’ with €23.3m fine

KKR considering $10bn sale of Flora Food Group, Financial Times reports

KKR considering $10bn sale of Flora Food Group, Financial Times reports

Ferrero opens $75m Illinois production line for Nutella Peanut

Ferrero opens $75m Illinois production line for Nutella Peanut

Crosta Mollica expands premium pizza range with ‘Bianca’ base, Pinsa Bread and new SKUs

Crosta Mollica expands premium pizza range with ‘Bianca’ base, Pinsa Bread and new SKUs

Tropic’s non-browning banana wins key approvals in Japan and Brazil

Tropic’s non-browning banana wins key approvals in Japan and Brazil

PepsiCo Foundation expands regenerative olive farming programme in Spain

PepsiCo Foundation expands regenerative olive farming programme in Spain

bottom of page