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Mr Kipling has expanded its Signature Collection home baking range with the launch of two new products: Triple Chocolate Brownie Mix and Madagascan Vanilla and White Chocolate Blondie Mix.

The new baking mixes target younger shoppers by featuring popular flavours like chocolate and vanilla, which, according to the brand, are among the top three choices in home baking. Mr Kiplling added that single-serve treats like brownies and blondies are also a key focus.

Daniel Jalalpour, global marketing director of home baking at Premier Foods, said: “Our new additions to the Mr Kipling Signature Collection are set to excite and reinvigorate the home baking category. These two new kits provide shoppers with on-trend bakes and popular flavours that they can recreate at home. So, retailers have the opportunity to bring new shoppers into the category and make the most of our latest innovation.”

The mixes are available in selected Tesco, Morrisons, Sainsbury’s and Asda stores for £3.

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