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**Welch's today announced the use of First Flavor's Peel 'n Taste flavour strips in its soon to launch print ad. The taste technology will debut in the 18 February issue of People, signifying an industry first for use in a national campaign.**

Welch's People print ad includes a thin, tamper-evident pouch with a Welch's 100% Grape Juice-flavoured dissolving taste strip. Readers simply place the edible strip on their tongues to sample the taste of Welch's 100% Grape Juice.

First Flavor, Inc. is the creator of the Peel 'n Taste marketing system, a groundbreaking, first-in-class and proprietary technology that enables consumers to taste the flavour of a product using a cost-effective and compact dissolving edible strip packaged in a thin, tamper-evident pouch.