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As concerns over child obesity continue to hit the headlines, popular children’s TV show Lazy Town, and Arla Foods in the UK, have joined together to launch the first children’s probiotic yogurt and fromage frais range free of added sugar, artificial additives, flavours and colours.

Lazy Town, the brainchild of Magnus Scheving, is a popular television show for children, featuring a combination of puppets and live characters. It's packed with action and energy and aims to motivate children to make healthy lifestyle choices.

Arla Retail Brand Manager for yogurts and desserts, Claire Hooper, said: “This is a totally new product for Arla and is the first of its kind in the children’s yogurt and fromage frais category.

“In response to tighter food ingredient regulations relating to products aimed at children, we have developed new recipes for the yogurt and fromage frais range. Rather than adding artificial flavours, colours and preservatives, like many products on the market, we've perfected a recipe which uses only fruit juice and purée to provide flavour and sweetness.”

The four-pack yogurt comes in strawberry, banana, raspberry and apple flavours, and the fromage frais six-pack is available in strawberry, banana and raspberry.