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Nestlé launches The Golden Collection
FoodBev Media

FoodBev Media

8 March 2023

Nestlé launches The Golden Collection

Nestlé has introduced a new 'golden' flavour variety to some of its big confectionery brands, including Aero, Milkybar, Munchies and Smarties. Under its Aero brand, Nestlé has launched two new products, Aero Golden Honeycomb Melts sharing bag and Aero Golden Honeycomb Block, both feature golden bubbles with a honeycomb flavour. The company has also launched the Munchies Gold Sharing Bag, which sees the brand’s traditional centre of soft caramel and crispy biscuit coated with Caramac’s caramel-based chocolate. New Smarties Gold Buttons join the lineup, featuring Caramac buttons with mini Smarties throughout for a crunchy treat. Finally, Milkybar has been given a caramel flavour twist to create new Milkybar Gold Buttons and Milkybar Gold Block. Amy Bennett-Inge, brand manager at Nestlé, said: “We’ve taken some of the flavours we know fans love best – caramel and honeycomb – and applied our chocolate-making wizardry to create new taste sensations. The Golden Collection features deliciously-flavoured products from four of our top sellers – Aero, Munchies, Smarties and Milkybar. We can’t wait for people to try them!” The Golden Collection products are available in supermarkets nationwide, with prices ranging from £1.25 to £1.75.

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