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A new brand of healthy beverages, A1C, has launched to help consumers in the US manage blood sugar, weight, diabetes and pre-diabetes. The drinks are diabetic-approved, science-backed and are made with pure cinnamon – a spice which A1C says supports healthy blood sugar levels. Alongside cinnamon, the beverages feature natural ingredients, such as aloe vera, vanilla, black tea and select vitamins known for boosting wellbeing. A1C Drinks' founder and CEO, Russ McCullough, said: "Over 38 million Americans have diabetes. And an astonishing 98 million have pre-diabetes. As a person who cares about health, I found these numbers to be atrocious and a clear indicator that the beverage industry has not only failed to produce healthy beverages, but often times, has contributed to this epidemic.” He continued: “So we started to work. And after years of research, our team found a way to utilise the beneficial properties of cinnamon and aloe, which we combined with other natural ingredients to create a line of unique, delicious and uniquely healthy beverages”. A1C is also designed to help fight childhood obesity and provides an alternative to sodas and sports drinks.