- Jan 15, 2025
- 2 min read
International ice cream company Froneri has unveiled three new Cadbury ice cream launches for 2025 in the stick and tub category.
The new creations, rolling out now in the UK, are packed with Cadbury’s chocolate inclusions, aiming to appeal to a broad family audience.
Brand-new for 2025, the Dairy Milk Mint Stick is the newest flavour to join Cadbury’s portfolio. It responds to research highlighting that Cadbury consumers show high appeal for a mint flavour addition to the Cadbury range, with mint-flavoured SKUs ranking in the top half of the ice cream category when ranked on loyalty rates according to data from Dunnhumby.
The Dairy Milk Mint Stick combines mint ice cream swirled with Cadbury Dairy Milk chocolate with a hint of mint, encased in a Cadbury Dairy Milk chocolate coating with mint crisp pieces. It is available in packs of four 90ml sticks.
Also new for the year is the Cadbury Crunchie Tub, following the success of the Cadbury Crunchie Sticks, which demonstrated a 40.2% repeat purchase rate in 2023 research from Kantar.
The 425ml tub format includes honeycomb ice cream with Cadbury Dairy Milk chocolate and honeycomb pieces, with a Cadbury Dairy Milk core centre to deliver an indulgent experience.
Finally, a Mini Sticks version of the classic Cadbury Dairy Milk Sticks has now been made available to attract younger families and snacking audiences, offering six 50ml sticks as a smaller alternative to the larger 90ml size. Just like the classic, the Mini Sticks are filled with vanilla ice cream and dipped in Cadbury Dairy Milk chocolate, with a Cadbury Dairy Milk chocolate swirl.
All flavours are launching in Morrisons this month (January 2025), with other retailers to follow from March onwards.
