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FoodBev Media
11 September 2008
New spring water 'takes a bite out of thirst'
Bebida Beverage Company, currently operating as Renovo Holdings, has unveiled Piranha Spring Water as the first product to be launched by the company within the United States.
Piranha Beverages has been formed as an operating division within Bebida Beverage Company. Piranha Beverages is launching Piranha Spring Water as the division’s first entry into the bottled water market.
Piranha Spring Water is being marketed with the motto 'Take A Bite Out Of Thirst' and the beverage will be geared towards a youth oriented consumer group.
The company has accepted an initial pre-launch order from a distributor for shipment to the eastern United States and the company anticipates start-up production to begin order fulfilment before the end of September.
Piranha Spring Water is the first product being introduced by Piranha Beverages. In addition to spring water, Piranha Beverages is in the development stage of creating additional beverage offerings to be introduced into the marketplace.
The company will focus on a range of products geared toward consumers in the 35 and under age group, with an emphasised product offering and marketing effort geared toward consumers 21 and under.