Oato jumps on matcha trend with limited-edition Oat Matcha Latte

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Subscribe now >

UK oat milk delivery company Oato has responded to the rising popularity of matcha by adding an Oat Matcha Latte product to its portfolio for a limited time.

The product offers a fresh take on the matcha trend, which has been gaining traction in the plant-based category and beyond over the past couple of years. This fresh nature enables the product to meet demand for minimally processed options and offers a ‘cleaner taste,’ the Lancashire-based company said.

From July, the product will be available exclusively via the Modern Milkman delivery service, priced at £2.50 per bottle.

Carl Hopwood, founder of Oato, said: “We are so excited about this latest launch, not least because it offers an exciting addition to the range, but also because it is the very essence of what Oato is: creamy, fresh, delicious and of course British made”.

Oato has reported strong sales growth (a 34% increase year-on-year) and is now widely available through listings with Sainsbury’s, Tesco, Waitrose and Ocado as well as through British milk rounds.

The company, founded in 2019, manufactures its drinks in the UK using 100% British oats, with its bottling site in Lancashire powered by solar energy to further reduce carbon footprint.