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Emmi UK's yogurt brand Onken is expanding its Naked clean label range with the launch of Onken Naked Big Pots, designed to satisfy demand for products packed with ‘natural goodness’.

The yogurts are made with only three natural ingredients: milk, fruit and a hint of sugar. They are launching in two flavours, mango and raspberry, available in a 350g pot format.

Onken said it is actively cutting back ingredients lists and focusing on cleaner, more transparent formulations in response to growing awareness of the potential health impacts of ultra-processed foods.

The Naked products therefore contain no additives, flavourings or artificial ingredients. The new Big Pots build on the success of the Naked Pouch formats and Onken’s clean label Kiddos range for children.

Onken said it partners directly with farmers to select fruit at peak ripeness, carefully assessing colour and sweetness to maximise authentic flavour. It uses a unique process to preserve the fruit’s natural taste, eliminating the need for artificial additives.

The Big Pots contain live cultures and a natural source of calcium and protein to support overall health and wellness. They will be available initially in Sainsbury’s from today (3 September 2025), with an RRP of £2.25 per pot.

Greg Brady, Onken brand manager, said: “Today’s consumers are looking for simplicity – and so are we. At Onken, we’re committed to offering healthier, more transparent options that align with the growing demand for clean label foods with minimal ingredients. That’s why we created our Naked Big Pots: a creamy, delicious yogurt made with straightforward, recognisable ingredients.”