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Oterra has unveiled its latest innovation – the I-Colors Bold line – which introduces six vibrant new variants designed to meet the growing demand for intense, natural colourisation in F&B applications.

The new range features a vivid red derived from sweet potato, offering a competitive alternative to synthetic colours commonly used in the industry. This development comes as manufacturers increasingly seek natural solutions that do not compromise on visual impact.

Luc Ganivet, chief innovation officer at Oterra, said: “The reduced particle size creates more intense colour because there is a larger surface area to reflect light. And because of a better dispersion of the powder, the colour is distributed more uniformly.”

The I-Colors Bold line consists of ten ultrafine milled powders that enable manufacturers to achieve deeper and richer shades while using lower dosages. This not only enhances product aesthetics but also addresses cost concerns by reducing the amount of colourant needed.

The versatility of these colours makes them suitable for a wide range of applications, including powder-based beverages, snack seasonings, bakery toppings, and fat-based fillings for cakes and biscuits.

Notably, the colours can be added directly to products without requiring intermediate processing steps, streamlining production processes for manufacturers.

Lotte Jeppesen, global industry marketing manager at Oterra, added: “Consumers want impactful colours, but they also want natural ingredients. That combination can be a challenge for some manufacturers. With its exceptional colour intensity and instant visual impact, I-Colors Bold allows manufacturers to meet market demands for both performance and natural ingredients."

Key features of the I-Colors Bold line include:

Intense colouration: Achieve more vibrant colours with lower dosages, good for snacks and fat fillings.

Instant visual impact: Enhanced colour distribution in powder-based products, improving overall appeal.

Ideal alternative: Natural replacement for synthetics, effective in challenging shades like intense reds.

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