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PepsiCo Beverages North America (PBNA) has announced a new 150,000-square-foot warehouse in Lisbon, Wisconsin, US. The hub, staffed with over 260 employees, is expected to help meet the increasing demand in Washington, Ozaukee, Waukesha and Milwaukee counties. It aims to ensure the sustained supply to longstanding clients stocked with Pepsi, Pepsi Zero Sugar, Mtn Dew, Aquafina, Gatorade, Lipton, Starbucks, Rockstar, Celsius, Tropicana, Dole, Naked Juice and more. According to PBNA Lisbon, the new warehouse was built to meet demand with "maximum efficiency," including enhanced energy efficiency. The facility is equipped with 95% new machinery, including tractors, trailers, pallet jacks and forklifts. PBNA Lisbon also features the company's Geo Box delivery system, which replaces traditional bay delivery trucks with specially designed trailers that are pre-loaded at the warehouse to deliver the appropriate quantity and assortment of beverages to local retail customers more efficiently and promptly. This system will also reduce the number of vehicles, miles driven and overall fuel consumption. Neil Pryor, central division president of PBNA, said: "Milwaukee has been home to PepsiCo and hundreds of our talented employees for decades, and we're pleased to build on that history by investing in this state-of-the-art Lisbon facility to serve even more neighbours. We deeply appreciate our local partners and team members who make Milwaukee a vibrant community in which we are proud to grow."