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Endorsed by Tiger Woods, the sports drink claims to provide golfers with 25% more electrolytes for advanced hydration.

"Pepsi takes great pride associating itself with Billy Casper Golf, a company that is an industry leader," said PepsiCo foodservice national account manager David Biscan. "They are an ideal partner because we share a commitment to provide high levels of service and products to our customers and consumers. Casper's properties also offer an impressive proving ground for new products."

"The joining of two formidable brands like Pepsi and Billy Casper Golf is very exciting," said BCG vice chairman Robert Morris. "This partnership is extremely advantageous to Billy Casper Golf, as our economies of scale result in even healthier bottom lines for course owners."

As part of the agreement, BCG and Pepsi will jointly produce regional consumer marketing campaigns, and Pepsi has pledged support to the Hill-Morris Foundation.

Established by company co-founders Morris and Peter Hill, the foundation is a means of improving the health and well-being of BCG employees and their families.

BCG's programme with Pepsi is part of a burgeoning corporate initiative that aligns the company with brand-name vendors to optimally serve its courses and golfers.