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*PepsiCo has appointed Jill Beraud to the newly created position of Chief Marketing Officer, reporting to Indra Nooyi, PepsiCo Chairman and CEO. *
Beraud comes to PepsiCo after spending the past 13 years at Limited Brands, where she was most recently Chief Marketing Officer of lingerie brand Victoria's Secret.
At PepsiCo, Beraud will be responsible for developing global marketing strategies to drive long-term growth and innovation. Her responsibilities will include:
Uncovering consumer insights through the most current approaches to give the company's brands a jump on the latest consumer trends;
Providing leadership in determining the style and functionality of packaging based on consumer needs;
Further developing the capabilities of PepsiCo's marketing organisation;
Coordinating marketing efforts across agencies, and working closely with functional leads in research and development, finance, sales, operations and the company's business sectors.
“We have some of the world's strongest brands and some of the world's greatest marketers, but never have we integrated our marketing efforts in a holistic, global and disciplined fashion across the PepsiCo enterprise,” said Nooyi.
“Jill has a proven track record of building brands and delivering profitable sales growth through innovative marketing. Her experience overseeing the entire Limited Brands portfolio, as well as her consumer goods background, will enable us to integrate our brand marketing efforts and stay ahead of macro-consumer trends with a deeper level of sophistication.”