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*PETnology’s special exhibition about plastic packaging – the 'Packaging Wall of Excellence' – attracted visitors’ attention at Brau Beviale 2008. *

The 'Packaging Wall' of illuminated display boxes had been built on a 100m2 stand. Modern LED technology produced shimmering and changing colours, creating a special atmosphere as a meeting point which was used by many exhibitors for client meetings.

17 companies used the PETnology stand to present their products and to highlight their new developments, including Alpla, Concordia Development, Corvaglia, KHS Corpoplast, Kortec, Krones, LyondellBasell, MHT, Netstal, PolyOne, Otto Hofstetter, Resilux, Röders, Eugen Seitz, Sidel, SIPA and tecPET innovation.

The newly issued 140-page PET yearbook 'Connecting ComPETence' was also released at Brau, covering all the exhibiting companies, plus a review of the conference 'PETnology Europe 2008', which provides comprehensive information along the PET value chain.

PETnology’s Barbara Appel said: “When we decided to realise this new marketing tool, our aim was to accentuate uniqueness and to emphasise special highlights in a special atmosphere. In the future, the creative idea of the 'Packaging Wall of Excellence' will be presented on different international trade fairs. The next opportunity will be Anuga FoodTec in Cologne, 10-13 March 2009.”