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Pladis has unveiled its newest product launch in the UK with McVitie's Blissfuls biscuit sharing pouches in two flavour variations. The new release comprises McVitie’s biscuits, encasing a Belgian milk chocolate cream centre – flavoured with either hazelnut or caramel – then topped with a crunchy and golden-baked biscuit lid. David Titman, McVitie’s marketing director at Pladis UK, said: “Created especially for sharing, our latest innovation is just the moreish special treat to shake up the evening snacking occasion by boosting relevance for sweet biscuits during these moments. As the market leader in innovation, we’re committed to broadening appeal for the McVitie’s brand with a line-up of NPD that takes our beloved biscuits to even more consumers and eating occasions. With extremely positive feedback from trials already under our belt, now we can’t wait to see what shoppers think of McVitie’s Blissfuls.” McVitie’s Blissfuls are available in 228g sharing pouches in Sainsbury’s, with further rollout across most major retailers expected in January and February. Two variants, McVitie’s Blissfuls Belgian Milk Chocolate & Caramel and McVitie’s Blissfuls Belgian Milk Chocolate & Hazelnut will retail at an RRP of £2.59.