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British popcorn brand Popcorn Kitchen has announced the launch of a new Blueberry Muffin-flavoured product. The new product joins the brand’s range of popcorn flavours inspired by sweet treats, including Lemon Drizzle, Cherry Bakewell and Chocolate Mint. Popcorn Kitchen said that while historically the brand has focused on flavours that appeal to an older “sweet-toothed” audience, Blueberry Muffin reinforces the growing appetite for “best-in-classic popcorn to mimic sweet treats that appeal to snacking enthusiasts of all ages”. Louise Webb, founder of Popcorn Kitchen, commented: “The timeless popularity of Lemon Drizzle coupled with the seismic interest in our recent Cherry Bakewell offering convinced us that another Summer Fruit special was a summer launch must”. “Flavour trials during exhibition season have quite simply been off the charts, convincing us that our latest indulgent treat taps effortlessly into Popcorn Kitchen’s stewardship of replicating timeless sweet treats in a popcorn style.” The new product is available to buy at Coop, Not on the High Street and Amazon in the UK (RRP £1.49 for 30g) with further listings expected over the coming months.