- Dec 18, 2024
- 1 min read
Primula, known for its squeezable cheese, is expanding into the growing snack market with the launch of Primula Cheese Dippers.
The dippers combine Primula’s signature cheese with crackers or breadsticks, offering a portable snack option. Each 43g pot contains 108-116 calories, and multipacks of three will retail for £2 in Iceland stores from January 2025.
Lisa Thornton, head of marketing at Kavli, owners of Primula, said: “With modern, busy lifestyles driving the demand for convenient, high-quality snacks, the launch of Primula Cheese Dippers positions us perfectly to meet this growing trend. With a higher real cheese content than key competitors, our Dippers deliver exceptional flavour that truly sets us apart in the market. Perfect for lunchboxes, afternoon snacks, or as a quick pick-me-up, they are poised to resonate with a broad range of consumers.”
