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Pure Protein rolls out brownie and churro flavoured bars

Pure Protein has announced the addition of two new flavours to its portfolio of high protein bars, Galactic Brownie and Caramel Churro. The US-based lifestyle nutrition brand said its latest launch responds to two growing trends in the snacking category: childhood nostalgia and global flavours. Each bar delivers 20g of protein and under 200 calories per serving. They are also low sugar and gluten free. Amie Testerman, VP of marketing at Pure Protein, said: “We are thrilled to introduce Galactic Brownie and Caramel Churro High Protein Bars as part of Pure Protein's ever-expanding range of high-quality nutritional products and on-trend flavours”. “Our consumers actively seek out healthy snacks that support their active lifestyles and satisfy cravings for sweet, savoury, and familiar treats. Based on the enthusiastic reactions we're seeing on social platforms like TikTok, these new flavours are already a home run.” Galactic Brownie and Caramel Churro bars are available in boxes of four at Walmart stores across the US.


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