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Purity Soft Drinks, makers of leading juice drink brands Juice Burst and Firefly, is expanding its range with the launch of Juice Burst Peach Ice Tea. Juice Burst Peach Ice Tea features a sweet blend of peach juice and black tea flavouring, offering a HFSS-compliant option.

Available in a 330ml bottle format, the latest innovation is rolling out across the grocery, convenience and licensed channels at an RRP of £1.29 from 14 August. According to Purity Soft Drinks, the new Peach Ice Tea contains more fruit juice than any other SKU in the growing tea-flavoured juice market. Sarah Baldwin, CEO of Purity Soft Drinks, commented: “Our mission is to deliver natural refreshment for everyone, in every drop. That’s the Purity Promise, and the introduction of Juice Burst Peach Ice Tea is very much a part of this promise.” She added: “On-the-go soft drinks are currently growing twice as fast as the total category. As we approach the Back-to-School season, retailers have a clear opportunity to tap into those occasions. The launch of Juice Burst Ice Tea aims to have strong appeal with younger consumers, by offering a healthier, great-tasting, permissible juice drink option which puts a fruity twist on a current and on-trend flavour profile.” Peach Ice Tea is said to provide consumers with one of their five a day, with no added sugar, artificial flavours or sweeteners.