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FoodBev Media

FoodBev Media

22 November 2007

R&R rolls out new products for UK

R&R rolls out new products for UK

R&R, formerly Richmond Ice Cream, a major player in the UK ice cream market, has been busy with a series of new product launches and relaunches.

Among the new products is Rodda’s luxury clotted cream Cornish ice cream. Its 800ml tub is filled with the finest Rodda’s Cornish clotted cream and West Country milk and butter. It's the first super-premium Cornish brand launch in the market and is made with 25% clotted cream. It capitalises on the consumer trend for traditional, quality home-grown products that's a driving force behind market growth.

R+R has added to its Loads More Fun ice cream range with 950ml tubs of Maryland Chocolate Chip Cookie ice cream. This vanilla ice cream infused with chunks of Maryland Cookie, licensed from Burton Foods, builds on the success of the Maryland Cookie brand. The new Maryland Cookies Ice Cream joins the existing line up of Fab, Smarties and Milkybar.

The new After Eight Dessert is based on the popular after dinner chocolate treat. The new dessert contains cool mint ice cream layered with crisp, dark chocolate smothered in chocolate ice cream and dark chocolate sauce and squares.

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