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Revl Fruits, a new premium juice brand, has launched a line of 100% juice blends infused with coconut water. The range is available in four flavours: Boldly Cran, featuring the natural richness of cranberries with low sugar; Tart Cherry, providing consumers with a tart flavour; Berry Wild, a fusion of cranberry, pomegranate and açaí; and Truly Tropical, a blend of pineapple and mango. The juices contain 25% less sugar "compared to the leading brand of 100% juice," said the brand. Christina Zwicky, head of brand marketing for Revl Fruits, said: "For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy, and value. Revl Fruits believes that premium juice doesn't have to mean heavy glass bottles, excessive pricing, a boring experience or lacklustre taste." Revl Fruits is available on Amazon and select Save Mart locations, with SRPs ranging from $4 to $8. Additionally, the range will be expanding to more retail stores throughout 2024.